I haven't had the opportunity to blog in close to a month- not that I haven't had plenty to speak on, time permitting. I definitely wanted to check in with a post in support of a friend and fellow Hamptonian, who hipped me to a new clothing line that was developed by a former University of Michigan basketball player. But this is not your typical clothing line.
David Merritt, 23, has launched an emerging apparel company "built to challenge the youth on a socially conscious platform". The former captain of the Michigan basketball team is the brainpower behind the company I Miss You, Inc-- and the IMU Brand, which states that its mission is spreading happiness while giving back and appreciating those experiences and people who make us who we are. His marketing approach is equally as unique, as he has taken to creating weekly video blogs (via Youtube) to share his journey and valuable experiences. He is also utilizing the Facebook and Twitter networking sites as tools to directly reach the youth which lead to over 30,000 viewers tuning into to the the official video launch of the IMU campaign, entitled It's About Time, featuring Steve Breaston of the Arizona Cardinals.
Kudos to this young man! As many hurdles as one may come across delving into the world of fashion, it's a beautiful thing to see that there is a positive message targeted at the youth on a level that they can grasp. I can't help but root for this line, and I want to send a very special thanks to Ms. Brooke Ellis for bringing me up to speed! For additional information, check out his website http://www.imutheinsideout.com/ or follow IMU on twitter @IMUTheInsideOut and become a fan of IMU at facebook.com/TheIMUBrand.
"Our shirts are an outside representation of inside beliefs, inside feelings, inside values - so it's from the inside out. We're just not selling a shirt. This is a challenge." - David Merritt
-LT
